Adidas Marketing Push An Uphill Battle Against ‘cool’ Nike – Yahoo News

Pouring money into marketing might put out some fires, but they will continue to burn elsewhere,” said Ingo Speich, a fund manager at Union Investment which has a 1.2 percent stake in Adidas and has repeatedly criticised management in recent months. YOUNG CONSUMERS While Nike has encroached on Adidas’s home territory, the German firm has failed to make serious inroads in North America. The U.S. firm extended its lead to take a 15 percent global market share in 2013 compared with 10.8 percent for Adidas, according to Euromonitor. Nike has focused on exploiting social media to target young consumers, while Adidas has relied more on official partnerships with the likes of the FIFA World Cup and the National Basketball Association (NBA). http://news.yahoo.com/adidas-marketing-push-uphill-battle-against-cool-nike-150540176–sector.html

Google’s Smartwatch OS: It’s Like 1975 All Over Again – Yahoo Sports

Thats true, for example, of Twitter, Facebook, and non-Gmail email. (Google says those companies can update their apps to enable the Wear goodies like full message display, voice replies, message history, and so on.) This fall, Google says, wearing a Wear watch will serve as a wireless key to unlock your phone, so you wont have to enter a password. Thats super clever and genuinely useful. http://sports.yahoo.com/news/google-s-smartwatch-os–it-s-like-1975-all-over-again-204715503.html

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